WEB DESIGN & SEO BLOG

Articles Written About Web Design, Web Development, And Seach Engine Optimization.



What Are Keywords?

Posted on 12/16/2010 by Brian Petti

What exactly are keyword? Keywords are the search "terms or words" that users enter in search engines to find web sites in search engines such as Google, Bing, or Yahoo. These words or phrases must align to the theme of your web site in order to have a successful SEO campaign.

Keywords are vital to the success of your web site. It is a waste of time money and energy to optimize your web pages for keywords that no one uses in the search engines.

The purpose of SEO is to get targeted visitors to your web site. In order to get targeted traffic, your keywords and phrases must not be to general or too broad.

Remember to choose keywords and phrases that are generic enough so the surfer can find your product or service but at the same time selective enough to discount millions of others pages and competitors. The more specific a keyword is, the more targeted and qualified visitors come to your site which in turn increases your sales.

Here are some general guideline to consider when choosing your keywords:

  • Try to use only two to four keywords at a time.
  • Remember to be specific enough to bring in only target traffic
  • Try to avoid over competitive keywords and phrases.
  • Dont use keywords that have nothing to do with your site.
  • Single keywords usually will not work and usually are not effective.

Use Googles Keyword tool to help generate new keyword ideas.



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