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The Importance of Customer Service in a Cleveland Web Design Company

Posted on 01/17/2011 by Brian Petti

Customer service is important in any serviced based company. This especially applies to a web design company. Here are some examples of problems a business or website owner may run into where great customer service would be essential to solve it.

The Obvious: The website goes down - This would be the "no brainer" of the bunch. Visiting the website to find that nothing is there. Would you know what to do? Most people wouldn't, so they call their web developer. If the developer doesn't get back about this emergency, it could mean plenty of business and potential customers were lost.

A web design company with excellent customer service receives and replies to important emails 7 days a week. If they notice a major problem like this has occurred, they will work to fix it, regardless of when it is brought to their attention. Web design companies can't always solve these problems, but they sure can help.

Errors Occur: Pages aren't being loaded - Have you ever visited a website, and while clicking through, a page doesn't load? This can be frustrating, and it really makes the website's company or owner look bad. This can also be detrimental if it happens during the sales process. Having errors on important pages is basically a great way to get people to leave the site and not return.

If this type of problem is brought to your attention, you want to get it fixed ASAP. Most of the time this can be fixed quickly, and should be responded to the same day it is brought to the web design company's attention.

Mistakes within the Content - This doesn't always need immediate attention. Sometimes it may just be a typo or a misspelled word. There are instances, though, that the mistake may need to be fixed quickly. Imagine if your product return policy was supposed to be 90 days, but your website said 900 days. This could cause major problems if someone purchased a product, and 500 days later they wanted a refund. Also, mistyped prices could also cause problems. If your widgets should sell for $100.00 dollars, but your website shows $10.00, you could lose a lot of sales. Regardless of the severity of the mistake, your web design company should get back to you within 24 hours. Content fixes like this usually only take a few minutes of work.

The CMS (Content Management System) isn't working properly - Content management systems are a way to post information on a website through the back-end of the site. This type of problem could really hinder production for the day and affect what is viewable on the website. If for some reason your CMS isn't working properly, then you may not be able to post new information or change existing information on your website. Depending on the type of website you run, this could be a small or a very large problem. Either way you want it fixed as soon as possible.

There are many more examples of why customer service is so important for web design companies. These are just a few of the important reasons on why you would want a quick a reliable company such as Orchard Designs managing and developing your website. For a free quote on your next web design or re-design project, please contact us today.