Articles Written About Web Design, Web Development, And Seach Engine Optimization.

3 Important Traits to Look for in a Web Design Company

Posted on 01/16/2011 by Brian Petti

If a lead or potential customer wants to know more about your company, the action they will most likely take will be to search for your website. If they don’t find what they are looking for, you can bet they will take their business elsewhere. But before you go out and give your money to the first web design company you come across, make sure that you do your research. Here are 3 important traits a Web Design Company in Cleveland should have:

1. Excellent Communication – A web design company’s job is to take a client’s requests and visions and create a website to reflect them. This can only happen with excellent communication between the two parties. It can be a difficult task for a customer to clearly explain what they are looking for in their website, especially if they have never done it before. It is the web developer’s job to take what is given to them and turn it into a website. More often than not, the website that is initially created will not be perfect. This is another reason why communication is so important. Nobody wants to have to hunt down their web designer to get simple changes made to their site. If you start talking to a web design company in Cleveland, Ohio or anywhere in the USA, take note on how quickly they respond and how readily available they are. A red flag should goup if they don’t respond after 24 hours to a phone call or email.

2. Positive Referrals – Just like in any other service business, make sure that previous customers have positive things to say about the web design company. Take a look at other websites they have created and get a feel for the kind of work they do. Don’t be shy about asking for references. Any good web design company will gladly give out references to get new business. Ask these references about the web design company’s communication, problem solving skills, general knowledge, and how quickly they were able to complete the project. Also be sure to ask the developer how full their schedule is. You don’t want to be waiting 6 months to get your website finished. After seeing the developer’s work, speaking with a few references, and researching them online, you should have a good feeling about them.

3. Knowledge in the newest developer trends, SEO, and optimization – This is important, especially if you are counting traffic to your site from search engines. If your web developer is not up to date on SEO and optimizing websites for search engines, then your website will not show up in potential customer’s searches. The last thing you want is to pay for a website to be built, and then have to turn around and pay another developer to optimize it. All of this should be done in the initial development. Also, if the developer has knowledge in SEO, your site will rank faster and the right customers will be able to visit your website.

Although this is not everything to look for in a web design company, these are 3 traits they really should have. Look at these three traits and expand out from there. If everything feels comfortable, you most likely have found yourself a top ranking web design company such as Orchard Designs.